PRCI – The Communication Exchange
PRCI – www.publicrelationscouncilof
india.com – is a pan-India Communication Exchange with presence in 30 Indian cities and towns.
This premier network connects PR, Media, Commercial and Public Service Advertising, Marcom, Academia in Communication and students; organises at national and regional levels events like conferences, discussions, lectures, training programmes, apart from annual global conclaves for sharing experience and facilitate continued exchange of knowledge among professionals.
Here is a glimpse of wide range of PRCI’s professional projects:
A special Young Communicators Club (YCC) for galvanizing young boys and and girls pursuing mass media communication programmes in various universities campuses across India. PRCI and YCC jointly hold series of knowledge experience and research sharing activities in association with various university campuses.
PRCI publishes the CHANAKYA magazine for networking with its members and serve as a vehicle for sharing knowledge and experience.
We support an extraordinary e-mag called PRapport. By not being a weekly, fortnightly or a monthly, but a virtual 24x7 online publication, it aims to fulfil the needs for quick updates of events, communication and media trends and thought leadership articles by communication industry stalwarts as well as the youth. PRapport enjoys a about 50,000 page views across the US, Canada, UK, France, Portugal, Russia, Gulf, Singapore, Australia, apart from India!
Even as India’s women power is growing, there is the complex issue of the ‘missing girl’. In a modest bid to shed a positive light on the issue, PRCI celebrates Daughters’ Day on – the official date of birth of late Indo-US astronaut Kalpana Chawla. We try to showcase girls who excel in education and other fields. We have adopted few girls through various established NGOs to ensure their uninterrupted education till at least SSC or High School.
Our national network –PRCI- has taken steps to expand internationally by recently promoting a global platform – World Communicators’ Council (WCC) – with Chapters in UAE and Sri Lanka. Soon, WCC we hope to spread our wings to many other countries, including Australia, UK and the US.
World Communicators’ Day
Communication and society and its communicators, existed long before technology entered to expand, extend and speed up communication. To focus limelight on the contribution of communicators and the importance of the communication discipline and profession, PRCI initiated World Communicators’ Day to be celebrated on – the day the world’s first Press Release was sent out by Ivy Lee in the US in 1906. The occasion is marked by a series of events, pan-India, including sessions on the art of press release writing fit for the contemporary multi-media world.
In a yet another unique initiative, we launched a Social Communication campaign to deal with issues of concern to the communities around us. Our campaign – Mission Mumbai Local – was adjudged as the PR Milestone of The Year at America’s PR World Awards. The campaign focused on the plight of suburban train commuters of the island city .This was again a positive campaign for highlighting the road ahead.
Similarly, we met with great success in our campaign #IamParsikHill, IamDying as the drive helped create enough awareness about the plundering of the hills on the outskirts of Mumbai. Four leading environment NGOs supported the cause. This was a public awareness and advocacy campaign conducted on the eve of hearing of a PIL before the national Green Tribunal. The Tribunal later ruled that no quarrying can be done without environment clearances. The district environmental appraisal committee has now reported that quarrying has crossed the permitted limits, thus putting a virtual full-stop to the plundering of the hills.
Green Is for ever: PRCI has done away with presentation of bouquets to honour our guests. Instead, we introduced Green Certificates to be handed over to the guests at our Global Conclaves, with the promise that a sapling will be planted in the name of each of them and the plants will be maintained at designated places.
Guest Faculty Pool
To supplement and complement the faculty at various institutes/universities teaching media and mass communication, PRCI has begun to maintain a Guest Faculty Pool. Drawn from across all communication streams, the members of the Pool visit the colleges to impart practical training and conduct case studies.
PRCI holds its annual Global Communication Conclaves each year with a different thought-provoking theme. The Conclaves go beyond the conviviality partying through Manthan sessions (introspective and insightful) in which eminent persons from different fields interact with delegates.
CHANAKYA Awards & PR Hall of Fame
PRCI felicitates industry achievers with its signature awards under the Chanakya series and it is the only communication body to welcome and usher in industry professionals into PR Hall of Fame. Our much-sought-after collateral awards help promote talent.
Social Media: You can touch and feel our presence on social media platforms- face book & YouTube: PRCI NOW. Twitter handle: @prcitweets. And, of course on PRapport.