Saturday, January 27, 2007

Taxi Drivers in Chandigarh receive Training

Chandigarh Chapter of Public Relations Society of India (PRSI) in association with the Chandigarh Tourism and Chandigarh Institute of Hotel Management (CIHM), launched a capacity-building programme for the taxi drivers at the CIHM campus on 25th January.

The pilot programme was launched for the licensed taxi drivers in the city which was formally inaugurated by Mr. Man Mohan Singh Kohli, who is a member of the governing body of CIHM, and Ms Renuka Salwan, Chairperson of Chandigarh Chapter of PRSI.

Our objective is to sensitise these taxi drivers as also other first point-of-contacts for the tourists, to be the ambassadors of the city, and render services ethically and professionally, informed Charanjit Singh, convenor of the programme, and former national vice president of PRSI.

Any tourist destination, besides the infrastructure, requires the support of its residents and whole lot of service-providers must partner in this entire exercise to make a destination into a brand and a wholesome pleasant experience for the tourists, he said.

A Code of Conduct for the taxi drivers was also released and each driver attending the programme was given an incentive of Rs.100 and a Certificate.

CJ

Tuesday, January 23, 2007

Strategic Media Relations Conference

Strategic Media Relations Conference and Workshop, which AMIC is endorsing, is being held at Singapore from 5-7 February 2007.

The new media era of blogs , RSS , wikis and podcasts revolutionises the way communicators reach out to the crucial stakeholders with major repercussions. News and information is travelling in lightning speed and easily accessible anytime, anywhere, on any device . Adding fuel to this trend is the challenge to stay apprised with the media relations efforts to prove the ROI. Synchronising sustainable media strategy and utilising new and innovative technologies is the key deliver to rising above the competition.

Are you able to augment your communication efforts in the changing media landscape with the invasion of new media? Can you pave the way to a bigger budgetary pie for your media relations efforts by proving the worth of the spent? Are your media strategies in sync with the journalists' instincts and resonate with the media interests?

To register yourself online :
http://www.conferences.com.sg/registration.htm

CJ

Monday, January 22, 2007

Ethical Dilemma

Almost every day a PR person faces numerous ethical dilemmas which makes him stop and ponder: Is it right? Can it be done? Should I do it?

Please share your personal experiences how you resolved the personal ethical issues especially when dealing with your bosses, or the media, or any of the stakeholders in the course of your duty.

CJ