Tuesday, January 20, 2009

PR Crisis for Satyam


With each passing day, Satyam crisis deepens as new 'a-satyams' emerge, tarnishing the image further. The new team would have hardtime to refurbish the body, heart and soul of the sullied image of Satyam in the months and years ahead...and there are others who are making 'hay while the sun shines'. A t-shirt company has launched a new range of slogans, what they call, "Satyam Raju Disgracing t-shirts".  I don't know how many would like to wear it, except for the hard-hit stakeholders, or those wanting to publicly protest in front of their headquarters, yet the e-campaign would further add to the disgrace and challenge the communication brains assigned to salvage its image.